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|| THIS WEEK IN COLLECTIBLES NEWS ||

🥾 MSCHF Launches A Remixed Version Of Timberland Boots

✈️ The New A Ma Maniére x Jordan Air Ship

📈 Retail Prices For Men’s Footwear Increasing

🐢 Adidas Collaborates With Teenage Mutant Ninja Turtles (TMNT)

🦑 SPECIAL ANNOUNCEMENT

🥾 MSCHF Launches A Remixed Version Of Timberland Boots

Sneaker company/art collective MSCHF have released a new boot that reinterprets Timberland’s iconic 6-inch “Wheat” boot, featuring an exaggerated design where the boot's tread pattern is applied to the upper, extending up to the toe box and heel counter.

The remixed MSCHF construction boot, named 2x4, is set to release on March 19 for $400, and has been marketed through a campaign featuring famous filmmaker Spike Lee modeling the boots around New York City.

Timberland replied to MSCHF over social media with a joke, indicating that they may be playing into the hype caused by this new MSCHF release as they continue bringing out new sneakers that go viral and attract attention.

✈️ The New A Ma Maniére x Jordan Air Ship

A Ma Maniére has unveiled its third collaborative sneaker with Nike’s Air Jordan, the A Ma Maniére Air Ship, through a short film called "Obsess The Details." The film highlights the brand's 12 guiding principles and features notable figures like Bobby Carter and architect Jimmie Drummond, emphasizing the effort of the sneaker’s visual aesthetic and design.

The new Air Ship sneaker launches on March 22 and has a forest green and white color scheme, blending various textures and materials for a distinctive look. 

Ma Maniére and Nike collabs tend to be some of the most desired shoes on the sneaker resale market and this latest marketing campaign adds another layer of storytelling. The mystique of A Ma Maniére sneakers appears to still be driving sales for the brand.

📈 Retail Prices For Men’s Footwear Increasing

In February, overall shoe retail prices witnessed a slight increase, largely driven by a significant rise in men’s footwear prices, marking the most substantial growth in this category in fifteen months.

According to the Footwear Distributors and Retailers of America (FDRA), the overall retail footwear prices rose by 0.8 percent from the previous year, with men’s, children’s, and women’s footwear experiencing varied levels of price increases. Most significantly, men’s footwear prices increased 1.8 percent.

The increase in shoes may not appear massive, but retailers, investors, and resellers operating on thin margins will be paying attention to these changes as they affect their business, particularly for men’s footwear.

🐢 Adidas Collaborates With Teenage Mutant Ninja Turtles (TMNT)

Adidas is launching a Teenage Mutant Ninja Turtles (TMNT)-themed sneaker to celebrate the franchise's 40th anniversary. These new sneakers feature designs that cleverly nod to the Superstar's "Shelltoe" moniker and the turtles' iconic look.

The collaboration includes sneakers with a turtle shell pattern on the toe, monogram lace charms for each turtle, two sets of sock liners, and "Ninja Power!" text under the tongue, packaged in action figure-style packaging with a collectible comic book. The first TMNT x Adidas Superstar sneaker is scheduled for release on March 22.

We have seen Adidas release several collaborations with entertainment franchises like Yu-Gi-Oh! and most recently with the Powerpuff Girls, which also generated a lot of demand on the resale market.

🦋 SPECIAL ANNOUNCEMENT

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Oscar Rachmansky is the founder of Oscar Soles, one of the country's largest wholesale supplier of sneakers, and the founder of STYR, a next generation sneaker trading and investing platform.

Oscar Soles is "the biggest sneaker company you've never heard of," one of the largest B2B traders in the sneaker space, buying sneakers in bulk from thousands of different suppliers around the world.

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This newsletter was written with contributions from Neustreet Editor-in-Chief Tony McGuire; art generated by Logan Fulcher.