Neustreet Journal Issue #87 - 🚀 Your Guide to the Modern Collectiverse

Premier League Launches NFTs With SoRare, Nike x Tiffany & Co. Collab, and Live Commerce

February 03, 2023

Welcome to Issue #87 of the Neustreet Journal, your number one resource for the world of collectibles - sneakers, trading cards, NFTs, and much more.

In the issue ahead, TLDR:

  • 👟 Anticipating The Tiffany & Co. Nike Collab

  • 💰 Nike Sues Lululemon Over Sneaker Designs

  • ⚾️ New Balance Signs MLB Star Shohei Ohtani

  • 🥇 Is Fanatics Live The Future of Live Commerce?

  • 🏀 A LeBron James 2013 Finals Jersey Sells for $3.7 Million

  • 🐸 Jim Henson's Fraggle Rock Launches NFTs with Tibles

  • ⚽️ Premier League NFTs Are Coming, Thanks To Sorare

  • 🎥 eBay Uses NFTs To Create Sports Fan Experiences

Neustreet Ideas: Fanatics (And Others) Dive Into The Gladiatorial Ring of Live Commerce

Who will be your go-to spot for live shopping trading cards, NFTs, and sneakers?

The latest from Fanatics and eBay around creating live commerce products makes the 'collectibles live shopping' sub-category a more competitive space. Everyone, from startups to social media companies, is creating more live shopping features in order to seize the grand opportunity.

Our podcast: Neustreet X

🎙 Moses Rashid, The Edit LDN - Building A Premium Brand in Sneakers, Streetwear, and Collectibles

Moses Rashid is the Founder and CEO of The Edit LDN, A Premium Global Online Marketplace for Limited Sneakers & Streetwear, including brands like: Jordan, New Balance, Supreme, Fear of God, Louis Vuitton and More. They have partnered with brands like the Chicago Bulls, Harrod's, and Soho House and recently raised a new round of funding to expand globally. Some of their investors include athletes like PJ Tucker from the Philadelphia 76ers, Xavier McKinney from the New York Giants, and Jesse Lingard from Nottingham Forest.

Moses Rashid, The Edit LDN - Building A Premium Brand in Sneakers, Streetwear, and Collectibles

Listen to this episode from Neustreet X on Spotify. Time Stamps(0:21) - Introduction to Moses and The Edit LDN(4:32) - How The Edit LDN fits within the broader sneaker landscape(8:40) - The rise of the sneaker industry and sneakers as luxury items(10:07) - The growth story of The Edit LDN and guerrilla marketing tactics(18:40) - The role of building partnerships - working with the Chicago Bulls, Erling Haaland, and The Sidemen(30:12) - Moving forward to new geographies, improved products, sustainability, and impacting culture(34:18) - How Moses approached entrepreneurship and collecting as a kid(38:00) - What are Moses' favorite grails and brands?(41:10) - Analyzing the state of different sneaker brands - Yeezy, Adidas, Salomon, Crocs, and more(46:20) - The intersection of sneakers and Web3/NFTs(51:02) - Closing thoughts and where to find MosesFind Moses and The Edit LDN:On Instagram = https://www.instagram.com/theeditldn/On TikTok = https://www.tiktok.com/@theeditldnOn their website = https://www.theeditldn.com/ Find Neustreet:On our website = https://neustreet.com/On Twitter = https://twitter.com/realneustreetOn Instagram = https://www.instagram.com/realneustreetOn TikTok = https://www.tiktok.com/@neustreet 📰 Subscribe to the Neustreet Newsletter: https://www.neustreet.com/media/newsletter/

https://open.spotify.com/episode/3X281iuFdX37HWGM1MHewf?si=h_ks208uSbOEJN_LyUMMHA

‎Neustreet X: Moses Rashid, The Edit LDN - Building A Premium Brand in Sneakers, Streetwear, and Collectibles on Apple Podcasts

‎Show Neustreet X, Ep Moses Rashid, The Edit LDN - Building A Premium Brand in Sneakers, Streetwear, and Collectibles - Feb 3, 2023

https://podcasts.apple.com/us/podcast/moses-rashid-the-edit-ldn-building-a-premium-brand/id1583571496?i=1000597871751

👀 The Latest in Collectible News

Sneakers

Anticipating The Tiffany & Co. Nike Collab

Tiffany & Co. is partnering with Nike to release a new sneaker and accessories, generating high levels of anticipation across the sneaker world.

Nike Sues Lululemon Over Sneaker Designs

Nike is suing footwear brand Lululemon, claiming the company has infringed on Nike's sneaker design patents.

New Balance Signs MLB Star Shohei Ohtani

New Balance has signed Shohei Ohtani, one of the biggest baseball stars in the MLB, which should help increase excitement around the sneaker brand.

Trading Cards

Is Fanatics Live The Future of Live Commerce?

Fanatics is launching Fanatics Live, the company's own attempt at creating a live shopping platform for cards and other collectibles.

A LeBron James 2013 Finals Jersey Sells for $3.7 Million

Sotheby's has auctioned off a LeBron James game-worn jersey from his 2013 NBA Finals win, which ended up selling for $3.7 Million.

NFTs

Jim Henson's Fraggle Rock Launches NFTs with Tibles

The classic 80s children's show Fraggle Rock, from The Jim Henson Company, is now launching NFTs with digital collectibles company Tibles.

Premier League NFTs Are Coming, Thanks To Sorare

The Premier League has signed a multi-year deal with Sorare, enabling officially licensed NFTs for the world's biggest soccer league.

eBay Uses NFTs To Create Sports Fan Experiences

eBay has launched a new partnership with Notable Live that leverages NFTs to create experiences for sports fans.

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