Neustreet Journal Issue #89 - 🚀 Your Guide to the Modern Collectiverse

Welcome to the Neustreet Journal, your weekly guide to becoming an expert in collectibles - sneakers, trading cards, NFTs, and more.

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In the issue ahead, TLDR:

• 👟 Is Adidas In Trouble Post-Yeezy?

• 🎞 Trailer For New Film "Air" Tells The Story of Nike x Air Jordan

• 🏀 Kobe Bryant Jersey Sells for $5.8 Million

• 🏎 Lamborghini Launches New NFT Collection With VeVe

• 🖼 Cozomo de' Medici Gifts LACMA An NFT Art Collection

• 🎮 Square Enix Launching NFT Game on Polygon

Neustreet Ideas: Puma Celebrates 75th Anniversary With New Super Cat Puma NFTs

Puma has a unique Web3 strategy that seems built on creating new IP based on NFTs. To celebrate the 75th year of Puma, the company has launched a Super Puma NFT avatar collection. The footwear brand has ambitions to develop this IP into toys, media, and other entertainment opportunities. It's an interesting contrast to how rival brands Nike and Adidas have approached Web3.

Does this set up Puma for success? We wrote a piece exploring Puma's Web3 plan.

Our Latest Podcast Episode

🎙 Adam Jones, FanFest - Using Live Shows and NFTs to Connect Fans and Sports Teams

Adam Jones is CEO & CTO of FanFest. They work with some of the world's biggest sports teams to create NFT-gated live shows and digital experiences. It's a fascinating model that directly drives revenue for the teams and connects international fanbases. They are live with teams like the San Francisco 49ers, Manchester City, and Paris Saint-Germain.

Listen to the episode on Spotify, Apple Podcasts, and YouTube.

👀 The Latest in Collectible News

👟 Is Adidas In Trouble Post-Yeezy?

Adidas issued financial guidance for 2023 that includes massive losses due to the end of the Yeezy line of shoes and apparel.

🎞 Trailer For New Film "Air" Tells The Story of Nike x Air Jordan

The upcoming film "Air," coming out in April, covers the legendary story of Nike signing Michael Jordan in 1984.

🏀 Kobe Bryant Jersey Sells for $5.8 Million

A game-worn Kobe Bryan jersey from his 2007-2008 NBA season, his MVP season, has just sold for $5.8 Million.

🏎 Lamborghini Launches New NFT Collection With VeVe

Lamborghini has launched a new NFT collection in partnership with VeVe, bringing more car-related digital collectibles to their fanbase.

🖼 Cozomo de' Medici Gifts LACMA An NFT Art Collection

The LACMA has received a collection of "on-chain" digital art from NFT collector Cozomo de' Medici, bringing credibility to blockchain art.

🎮 Square Enix Launching NFT Game on Polygon

Respected video game publisher Square Enix is launching Symbiogenesis, a new game that features NFTs as a critical part of the user experience.

What did you think about this week's newsletter? We'd love your feedback here.

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